Run Wild. Stay Free. Move FRAK.
Born between the city and the mountains, Performance trail gear with street energy.

FRAK

Running & Trail Apparel Design & Development – Technical Sportswear

We design and develop high-performance running and trail apparel, combining technical functionality, comfort, and style. Complete product development, expert tech packs, and support for sportswear brands from concept to final product.

Collage de sept photos de coureurs masculins et féminins en tenue de sport sur différentes scènes. Texte et étiquettes comme "SUNSET COLORS", "FREE RUN", "ENERGIE", "SUMMER VIBES", "WHAT THE FRAK?!", "TRENDS" accompagnent chaque image. Palette de couleurs en bas avec pantones correspondants.

FRAK — Trail Running Collection

I worked on the design of the FRAK trail running collection, technical cuts, and functional details. The goal was to create performance-driven pieces with a strong identity — urban edge — made for speed, comfort, and self-expression on every trail.

Photos produced internally by Private Sport Shop in collaboration with an external agency.